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International Fight League Street Team Spotlight

November 2007

International Fight League Street Team Profile

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   Events: Champion

IFL is a very unique situation for us because you guys are one of our first non-music industry clients...how and where did you guys find out about us? Our grassroots marketing program is always seeking progressive ways to develop our relationship with our fans. Your system gives us a great way to reward them for helping us spread the word about the International Fight League, and mixed martial arts..

What is your role at IFL and how long have you been involved? I am the Marketing Coordinator for the International Fight League. The position crosses a broad range of responsibilities and helps fill gaps in communication and execution of key initiatives, and tasks. I manage our print campaigns in the (9) trade/consumer publications that we advertise in which includes the budget and creative approvals. Additionally, I work with (5) of the IFL's licensees as a liaison in product and creative development and also profit and loss for our calendars, posters, merchandise, and much more. I also secure our national anthem singers and program the event music. Finally, I manage the group ticket sales and fan base and assist with Human Resources duties from time to time.

Did the IFL have any street team or grass roots promotions efforts in place before using Fancorps? If so, how was it working? and how was it managed? We have a very comprehensive grassroots promotional effort, however, Fancorps is a much easier way to involve the fan in this effort while growing a direct relationship with them via closer communication, rewards, and information sharing. Our grassroots program has served the IFL well, but we are always seeking ways to expand our presence and educate more fans. .

How has the learning curve been for you running the team? Has it been easy adapting to the Fancorps system on your end? It has required some serious focus, but this is a direct result of the many options we are provided in the system. Once we understood the basic layout, it became a matter of directing our fans towards the system, and they have also grown into the process with positive results.

What has the response been like from the IFL team members? Do they seem to catch on fast to the site? As mentioned in the previous answer, yes. The most passionate fans rave
about it. Some are casual. What we really appreciate is that the system encourages passive users to become more involved through appealing incentives we put in place. We can see the instant response to what we believe our fans would like as an incentive.

Have the Orders been effective in getting the team members involved in completing tasks? Some have taken on the process with laser focus and immediately work themselves through all the orders and jump on top of the new orders we disburse. Others complete a few, and some just seem to be browsing the
format of the system. But we can easily see where our most passionate users are, and focus on rewarding them and reaching out to them. The system really helps to show us what our fans are receptive to and how we can work together towards the same goal.!

Lastly...what's coming up in the new year for IFL? Any events we should mark on the calendar?? The 2008 schedule will be released shortly. Hit up www.ifl.tv for updates.

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