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Quotes of the Month

"Fancorps provides a complete and cost-effective solution for street team building, maintenance, and management. Their enthusiasm and attitude, along with their innate understanding of our business, have made them a valued partner for our artist development efforts."

~ Dan Mackta
Zomba Label Group


"Recently I've been working with Fancorps with Dashboard Confessional with their recent album and tour launch. It's fun for me to see fans get energized by helping the band promote campaigns. Rewarding them for calling their local radio stations, utilizing "social currency" by posting updates on their Facebook and Twitter accounts and creating a much sought after "viral promotion" is a win/win situation. Bottom line is Fancorps just works in the new media landscape!"

~ Jason Eskin
Career Artist Management

December Releases
Fancorps Newsletter
December 2, 2009

While we're all scrambling to get our products, artists, companies & brands positioned and promoted for the last stretch of the 4th quarter, I just wanted to recap some of the success stories that we've had in 2009.

The power of the street team has never been more important! We've had some huge campaigns that have shown just what kind of results you can obtain by empowering your fans with the right community & tools to interact with and promote! We've launched hugely successful teams for Island, Lost Highway, & Wind-Up Records, Glamour Kills Clothing, The Wish List Foundation (Pearl Jam), Brand New, Chevelle, Toby Keith, Three Days Grace, Puddle of Mudd, Dashboard Confessional, The Sounds, Owl City, the Secret Handshake and many others in the past year.

Here are a few key campaigns that we're extremely proud of from the past year:

Brand New - Posters at Retail & Lifestyle Accounts - Stats
Who said these teamers could only do on-line missions? Check out the photos from almost 100 BN teamers who took to the streets with 11x17 posters!

Glamour Kills Clothing
Show Your Colors - Stats

Every Monday, Glamour Kills asks their teamers to sport their GK gear out in public and have received over 1,000 photos!
Dashboard Confessional - Comment on Review - Stats
The team got this review to number one on UnderTheGunReview.net
The Sounds - No Doubt Tour
Leg I Stats - Leg II Stats
We had almost 50 teamers come help out on the road to put up posters, pass out tour booklets & help out with the autograph signing events.!
To Write Love On Her Arms - On-line Voting - Stats
Over 500 teamers voted to help founder Jamie Tworkowski win an MTVU Woodie Award!
Owl City - Chalk Drawing
Promotion - Stats

This goes to show how creative these kids can be with just a slab of cement and some sidewalk chalk! Would this have gotten your attention if you saw it?
December Team Spotlight
The Chevelle team is highlighted this month and for good reason. After launching just prior to the release of the band's new album, Sci-Fi Crimes, we've seen incredible results from some of their most dedicated fans. Click here for the full story.

We've got a lot of exciting things coming up in 2010! Look for some big announcements in our January issue! Have a great holiday season!

Rock On!

tony e

Tony Edwards // Director - Sales & Marketing

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