Erykah Badu
New Amerykah Part One: The 4th World War


New Amerykah, Erykah Badu’s first album release since 2003's Worldwide Underground, reflects not only the state of Badu, but the state of the country. New Amerykah Part I: The 4th World War, is an imaginative two-part studio project that Badu describes as "the war within…the war we fight with ourselves to become a better and stronger person." Though Badu's multifarious musical roots of soul, jazz, and Hip-Hop do collide to make sweet chaos, it is Badu's organic Hip-Hop sensibilities that pervade her new opus.

Often recognized as a pioneer of the Neo soul movement, Badu enchanted the world with her 5X platinum-selling debut album Baduizm (1997). Her turban-wearing, incense-burning mystique and coy crooning would earn her four Grammys, including Best Female R&B Vocal Performance for "On and On." She rode the momentum and released Erykah Badu Live! later that year that showcased her dynamic live performance and gave birth to the feminist anthem "Tyrone."

The multifaceted singer, songwriter, and producer christened the millennium with Mama's Gun, an emotional yet groovy collection of songs represented well by the lead single "Bag Lady," and the teary three-part ballad "Green Eyes." The album went on to sell 2X platinum but marked the beginning of Badu's 3-year hiatus from recording. She broke the silence with the experimental EP, Worldwide Underground, a continuous jam session divided into ten tracks, as the soulful chanteuse reinvented herself once again and brought along her newly founded group Freakquency for production credits.

Musically she has been selling out live concerts and wooing fans worldwide. While it’s been 5 years since her last release, Badu has no problem responding to frequently asked questions about her absence. “Where have I been?” she says sarcastically. “I’m a touring artist and I’ve been touring. Touring is where I create a moment. Recording is where I capture it.”

The once self-described “analog girl in a digital world” now packs a powerful laptop on which she recorded most of her latest project. “Most of the beats on this album, I got from producer’s mix tapes,” Badu explains. “I’d listen to beats online and to others that had been given to me over time. I was on the hunt, putting things together very carefully. It was a great experience.”

Badu, who came into the digital world late, says, “I have Mercury in Aquarius in my chart and that makes it really easy for me to pick up on technology.” From digitally producing her music to managing her own MySpace page, Badu may have to trade in her old title for what one magazine dubs her: the “queen of the digital underground.”

Badu's reconciles the diverse genres that comprise her style. For New Amerykah, she conjures up her Hip-Hop roots that trace back to her days of freestyling on Dallas radio. The album's cover and interior art, a collaboration between Badu and graphic artist Emek, The Thinking Man's Poster Artist, uses symbols of American culture to reflect Badu's rich beat perspective on a myriad of issues – from music, religion, economic empowerment, global warming and “Big Brother” to our broken emergency response and healthcare systems. Badu’s abstract fro is filled with spray cans, dollar signs, power plants, handcuffs, broken chains, bar codes, drugs, guns and other emblems reflective of modern day society. At the same time, Badu sprinkles images of life, love, hope, faith, family, and music to deliver a powerful message of self-revolution. To drive the point home, Badu flashes her knuckles, which are donned with the ‘80s style gold New Amerykah nameplate.

For this first installment of New Amerykah, Badu enlisted some of the most revered Hip-Hop beatsmiths in the industry. Producers Mike “Chav” Chavaria, Sa-Ra, 9th Wonder, Madlib, Shafiq Husayn, Om’mas Keith, Taz Arnold, Kariem Riggins, Amir ‘?uestlove’ Thompson of the Roots and James Poyser lend their wax expertise, molding New Amerykah Part One into a funky hybrid of Hip-Hop Soul.

The buzz factor for the 9th Wonder produced "Honey," New Amerykah's first single, harks back to the radio success of "On and On" produced by Jah Born. "We need cookout music, music that your auntie does the electric slide to while holding a B-B-Q rib with one pinky in the air," says 9th Wonder. Whereas "On and On" was calm, bluesy, and poetic, "Honey" is a retro, bouncy, percussive, hit about the deliciousness of requited love. “It’s so Hip-Hop and grimy. It was just undeniable from the beginning," shares Badu.

The video, written, and directed by Badu, sets Badu in a classic Hip-Hop scenario as she browses through vinyls at a local record