Music Choice and their affiliate SWRV have leveraged the Fancorps platform to promote and share content related to their current roster of clients & artists. With missions focused on web radio singles and music video awareness, members of this community were happy to spread the word about their favorites in return for hot exclusives and signed merchandise from the artists themselves. Utilizing a vast network of exisiting Fancorps clients, Music Choice was able to cross-promote with relevant communities and offer the latest in contesting and prizing, not to mention the availability an ever-growing pool of new recruits.