social networking with a purpose™

With the announcement of this Community, thousands of content-hungry Gaga fans, or "Little Monsters" as she has deemed them, flooded to our web and mobile platforms. Campaign tasks surrounded the release of Gaga's breakout third album, Born This Way and her massive Monster Ball Tour. Gaga harnessed the power of Fancorps to request social shares, album reviews, and video comments from her devoted fanbase. With our Rewards and Orders systems, both Management & Label were able to coordinate on desired objectives and incentivize fans to act on their obsession.