Last week Billboard broke the news that on May 30th, Soundscan reported the fewest number of albums sold in one week since they began compiling data back in 1994. Cracking down on piracy is obviously the first point of action to stall this trend, but what can be done from a marketing stand point to weather the storm?

Albums are still being released each week and informing the public of new and innovative ways to discover them is essential. With fewer & fewer Field Market, Artist Development, College Marketing & Sales Reps out in the real and online worlds how do we effectively reach those who are still willing to pay for music? Posters need to be hung at retail stores, blogs must be...Read The Full Story Here